We made it! HB Reavis is the second most valuable office developer brand in Europe
It was almost midnight on Tuesday the 21st of June in Berlin when we got the news. The strongest corporate brands in the European real estate industry had just been announced at the Real Estate Brand Award 2022 Gala, with us reaching second place in Europe. Increasing the excitement, this is the second year in a row that we’ve been able to enjoy the rewarding feeling of being recognised as one of the most valuable European real estate brand. Being considered number one in Central and Eastern Europe at the same time just made our smiles even bigger.
Based on an extensive brand value study
The European Real Estate Brand Institute, which organises the Real Estate Brand Award conducts an extensive study amongst professionals to discover the brand perception and overall value of shortlisted brands. The institute has run the study for the 13 years in a row and evaluated over 1,500 corporate brands. What are the key indicators they focus on? Uniqueness, HR competence, flexibility, trustworthiness, quality of leasing, international experience, and power of innovation.
The most valuable office developer brands in Europe
Responsibility is the way to go
As opposed to jury presented awards, the European Real Estate Brand Institute team utilises a scientifically accredited approach, the “REB Brand Potential Model,” which is based on extensive feedback collected and shared amongst industry professionals. The Real Estate Brand Awards chart the true positions of companies in the competitive real estate market by collecting feedback from industry experts and final users.
Specific empirical data is used to track brand orientation and unique selling points. What sets our business apart is our efforts to build some of the healthiest and greenest schemes in Europe.
Even though it often costs much more, both literally and metaphorically, we´re proud to say that we´re creating one of the true net zero carbon schemes in Europe, Worship square in London , while implementing responsible features to all our projects across Europe. This approach is not only welcome by professionals in the field, but helps us secure loans, dream bigger, and deliver even more.
It’s an immense honor to receive such recognition for the second time. On top of delivering the best possible office experience, we aim at being a resourceful partner, helping with education and the overall development of the sector. You may want to check out our content section for inspiration on how to incorporate a more responsible approach within your everyday business and join us in our long-term efforts.
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